In our society, we are increasingly in contact with media, using both traditional channels such as radio and television, and digital platforms, such as smartphones and social networks. While numerous studies focus on the interaction between young people and media, the usage patterns of older generations remain underexplored. Therefore, the Institute of Media and Journalism (IMeG) at the Università della Svizzera italiana (USI) has launched a research project to understand how people aged 65 and over living in Italian-speaking part of Switzerland use media on a daily basis, both individually and in the company of other generations (e.g., friends, children, spouse). The research consists of two phases: the first is a questionnaire.

The questionnaire can be completed either online or in paper format. All collected data will be treated confidentially, and the estimated completion time is approximately 15–20 minutes.

To complete the online questionnaire, click the button below to open it directly on the device you are currently using::

Online Questionnaire (Italian, French or German versions)  

Or scan the QR Code with your preferred device.

To request a paper questionnaire (Italian, French  or German versions), provided free of charge along with a pre-stamped return envelope, please contact the research coordinator:

Petra Mazzoni
Istituto di media e giornalismo Università della Svizzera italiana 
Tel.: +41 58 666 45 54
E-mail: [email protected]

At the end of the questionnaire, you will have the opportunity to express your interest in participating in the second phase of the research, which involves an interview.